Sabrina Serrano : Senior Product Designer

With over a decade of experience leading end-to-end product design, I specialize in alchemizing thorny complex user needs into intuitive digital solutions that drive measurable business growth. My approach blends strategic oversight with hands-on UX/UI execution, ensuring every design decision balances user empathy and business objectives. I am eager to bring my expertise in cross-functional leadership and data-informed design systems to elevate your product vision and foster a culture of innovation. Read more in About Me.

what do I do?

I like turning messy problems into clean, useful things. See how I go about designing in work.

what do I love?

Creative freedom and structure have been my drivers as a designer. I have a passion for learning not only design, but also things that at-a-glance seem unrelated. Read more on WYSIWYG.